Critical Success Factors in a Six Dimensional Model CRM Strategy

  1. Santos, J.D.
  2. Castelo, J.P.
  3. Almeida, F.
Book:
Encyclopedia of Organizational Knowledge, Administration, and Technology

ISBN: 9781799834731

Year of publication: 2020

Pages: 2105-2117

Type: Book chapter

DOI: 10.4018/978-1-7998-3473-1.CH145 GOOGLE SCHOLAR
Data source: Scopus