Violencia de género en período de pandemia de coronavirus en los países del G-20Campañas publicitarias en redes sociales
- Amorós-Pons, Anna 1
- Comesaña-Comesaña, Patricia 2
- Alexeeva-Alexeev, Inna 3
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1
Universidade de Vigo
info
- 2 Universidade de A Coruña
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3
Universidad Europea del Atlántico
info
Universidad Europea del Atlántico
Santander, España
ISSN: 1137-0734
Ano de publicación: 2022
Título do exemplar: Monográfico: Comunicación y Movimientos Feministas
Volume: 27
Número: 2
Páxinas: 389-400
Tipo: Artigo
Outras publicacións en: Historia y comunicación social
Resumo
La pandemia provocada por el SARS-CoV-2 evidenció un incremento de los casos de violencia de género durante el confinamiento domiciliario y aislamiento social. El artículo aborda el estudio de las campañas publicitarias impulsadas en los países del G-20 en el período de pandemia. Las redes sociales se convirtieron en un espacio de interacción para impulsar acciones de ciberfeminismo (hashtivismo) y visibilizar esta problemática social considerada ‘la otra pandemia’. El análisis se centra en las estrategias de codificación del mensaje publicitario y su vinculación al ecosistema social. El estudio pone de manifiesto que la pandemia se convirtió en el eje creativo en la creación de campañas de naturaleza informativa con nuevos códigos simbólicos de ayuda a las víctimas de violencia de género.
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