Futures research insights and methods
- Moutinho, Luiz
- Teixeira, Nuno
- Lage, Miguel
Liburu bilduma:
ROUTLEDGE COMPANION TO THE FUTURE OF MARKETING
- Moutinho, L (coord.)
- Bigne, E (coord.)
- Manrai, AK (coord.)
ISBN: 978-0-203-10303-6, 978-0-415-62592-0
Argitalpen urtea: 2014
Orrialdeak: 416-448
Mota: Liburuko kapitulua