La construcción de la identidad gráfica de las instituciones públicas de Galicia en la posmodernidad (1979-1999)la reinterpretación de los símbolos propios a partir de los mitos-de-lugar
- Dopico Castro, Marcos 1
- Vázquez Gómez, Jesús 2
- Rico López, Cibrán 2
- 1 Universidad de Vigo, facultad de Diseño (Pontevedra)
- 2 Investigador Independiente
ISSN: 2462-5892
Argitalpen urtea: 2023
Zenbakien izenburua: Visiones del futuro : cultura visual ibérica después de la democracia, 1974-1998
Alea: 8
Zenbakia: 16
Orrialdeak: 13-41
Mota: Artikulua
Beste argitalpen batzuk: Inmaterial: Diseño, Arte y Sociedad
Laburpena
The advent of democracy in Spain led to the decentralization of the State and an opportunity to reconsider a complex identity whose various national sensibilities had been stifled and persecuted during the dictatorship. Design emerged as a cutting-edge tool, and the visual identity of new political entities such as ministries, autonomous regions, councils, municipalities, and other territorial entities underwent an urgent renewal with varied results. In Galicia, the first generation of designers with a conscious identity embarked on a quest for new identity symbols. Pursuing postmodern ideas, they reinterpreted tradition from the Atlantic perspective, contrasting with the dominant "Mediterranean" concept. They drew upon ancestral symbols like the pilgrim's scallop shell, the Santiago Cross, symbols of the Castro culture, or heraldic reinterpretations, politically supported by institutions seeking a distinctive identity. Design studios built upon the ideas of their predecessors, designers-artists who had pursued the almost utopian project of the 1960s and 1970s at the Galicia Laboratory of Forms. Graphic design in 1980s and 1990s Galicia oscillated between discovering the rigor of the modern project and embracing new postmodern principles. This article aims to analyze the specificities of institutional and territorial corporate design in postmodern Galicia through the reinterpretation of symbols as place myths, shaping a distinct graphic identity to this day.