The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction
- Høgevold, N.
- Rodriguez, R.
- Otero-Neira, C.
- Svensson, G.
Journal:
Journal of Business-to-Business Marketing
ISSN: 1547-0628, 1051-712X
Year of publication: 2024
Type: Article