The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction

  1. Høgevold, N.
  2. Rodriguez, R.
  3. Otero-Neira, C.
  4. Svensson, G.
Revista:
Journal of Business-to-Business Marketing

ISSN: 1547-0628 1051-712X

Año de publicación: 2024

Tipo: Artículo

DOI: 10.1080/1051712X.2024.2386533 GOOGLE SCHOLAR