Publicaciones en colaboración con investigadores/as de National Chung Hsing University (3)

2022

  1. A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts

    Asia Pacific Journal of Marketing and Logistics, Vol. 34, Núm. 5, pp. 963-986

  2. Action and Social Alignment Constituents of Collaboration in B2B Relationships: Buyer and Seller Perspectives

    Journal of Relationship Marketing, Vol. 21, Núm. 3, pp. 194-225

  3. TBL dominant logic for sustainability in oriental businesses

    Marketing Intelligence and Planning, Vol. 40, Núm. 7, pp. 837-853