Publicacións en colaboración con investigadores/as de Universidade de Santiago de Compostela (2)

2024

  1. What do consumers care about when purchasing experiential packaging?

    British Food Journal, Vol. 126, Núm. 5, pp. 1887-1903

2021

  1. Building value with packaging: Development and validation of a measurement scale

    Journal of Retailing and Consumer Services, Vol. 63