Publicacións en colaboración con investigadores/as de Universidade de Santiago de Compostela (15)

2023

  1. Mergers and acquisitions success: examining customer loyalty

    Marketing Intelligence and Planning, Vol. 41, Núm. 1, pp. 48-61

  2. The Direct and Indirect Effects of Internal Enablers on Internal Integration and Business Performance

    Journal of Business Economics and Management, Vol. 24, Núm. 4, pp. 633-652

  3. The impact of the relationship commitment and customer integration on supply chain performance

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 4, pp. 943-957

2020

  1. La imagen e identificación de los clientes bancarios tras una fusión o adquisición

    Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 1, pp. 89-110

2017

  1. Impression Management Tactics and Performance Ratings: A Moderated-Mediation Framework

    Journal of Business-to-Business Marketing, Vol. 24, Núm. 1, pp. 19-34

2016

  1. Exploring the relationship among servant leadership, intrinsic motivation and performance in an industrial sales setting

    Journal of Business and Industrial Marketing, Vol. 31, Núm. 2, pp. 219-231

  2. Supervisory servant leadership and employee’s work role performance: A multilevel mediation model

    Leadership and Organization Development Journal, Vol. 37, Núm. 7, pp. 860-881

  3. What drives salespeople's intention to leave? A moderated mediation model

    XXVIII Congreso de Marketing AEMARK 2016

2010

  1. Competitive reaction to the introduction of a new product: An exploratory market signalling study

    Journal of Strategic Marketing, Vol. 18, Núm. 5, pp. 379-394

  2. Prácticas organizativas y comportamiento de los empleados "Frontline" en hoteles: efecto moderador de la pertenencia a una cadena

    XXII Congreso Nacional de Marketing: Oviedo, del 22 al 24 septiembre de 2010 (ESIC Editorial), pp. 223

2007

  1. Competitive Marketing Rivalry. Explaining the Time of Response to Strategic Actions

    . International Business Management, Vol. 1, Núm. 2, pp. 30-34

2005

  1. Understanding the probability of response to competitive actions

    Marketing Intelligence and Planning, Vol. 23, Núm. 5, pp. 455-469