The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation
- Sánchez-Gutiérrez, J.
- Cabanelas, P.
- Lampón, J.F.
- González-Alvarado, T.E.
ISSN: 0885-8624
Year of publication: 2019
Volume: 34
Issue: 3
Pages: 618-627
Type: Article