The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation

  1. Sánchez-Gutiérrez, J.
  2. Cabanelas, P.
  3. Lampón, J.F.
  4. González-Alvarado, T.E.
Revue:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Année de publication: 2019

Volumen: 34

Número: 3

Pages: 618-627

Type: Article

DOI: 10.1108/JBIM-03-2017-0081 GOOGLE SCHOLAR
La source de données: Scopus