The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation

  1. Sánchez-Gutiérrez, J.
  2. Cabanelas, P.
  3. Lampón, J.F.
  4. González-Alvarado, T.E.
Aldizkaria:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Argitalpen urtea: 2019

Alea: 34

Zenbakia: 3

Orrialdeak: 618-627

Mota: Artikulua

DOI: 10.1108/JBIM-03-2017-0081 GOOGLE SCHOLAR
Datuen iturria: Scopus