Turismo digital en museosTICS en museos y demandas de visitantes

Abstract

ITCs in museums have being used as an educational tool, but furthermore multimedia guides and other ITCs resources have been implemented in many case mainly as a reclaim targeted to tourist attraction to gain visitors. Since the introduction of the first screen kiosks or the first audio-guides in the museums, auxiliary technology addressed to visitors has been empowering the museum scene and breaking ground in their communications through social media. In this work we have carried out a study about the perception and expectations from the public of the use of the ITCs as a tool aimed at enjoying a more active experience in the museum and to make museums more attractive to the general public. In this sense, and according to our results, the expectations of the visitors regarding museums are marked by a previous conception which must be taken into account when organizing exhibitions and other services for the public. The perception and expectations on the part of the public in the use of ICTs in museums present a complex image of chiaroscuros. While expecting to be able to advance more results the announced potential of the ITCs towards a more active role of the visitors to museum exhibitions and as added touristic attraction to gain visitors does not seem to have reached a degree of maturity and excellent development