Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations

  1. Crespo-Pereira, V.
  2. Legerén-Lago, B.
  3. Arregui-Mcgullion, J.
Revista:
Frontiers in Communication

ISSN: 2297-900X

Any de publicació: 2020

Volum: 5

Tipus: Article

DOI: 10.3389/FCOMM.2020.576789 GOOGLE SCHOLAR lock_openAccés obert editor
Font de les dades: Scopus