Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
- Crespo-Pereira, V.
- Legerén-Lago, B.
- Arregui-Mcgullion, J.
Zeitschrift:
Frontiers in Communication
ISSN: 2297-900X
Datum der Publikation: 2020
Ausgabe: 5
Art: Artikel
