Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations

  1. Crespo-Pereira, V.
  2. Legerén-Lago, B.
  3. Arregui-Mcgullion, J.
Journal:
Frontiers in Communication

ISSN: 2297-900X

Year of publication: 2020

Volume: 5

Type: Article

DOI: 10.3389/FCOMM.2020.576789 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus