TBL dominant logic for sustainability in oriental businesses

  1. Lee, T.-R.
  2. Lin, K.-H.
  3. Chen, C.-H.
  4. Otero-Neira, C.
  5. Svensson, G.
Journal:
Marketing Intelligence and Planning

ISSN: 0263-4503

Year of publication: 2022

Volume: 40

Issue: 7

Pages: 837-853

Type: Article

DOI: 10.1108/MIP-03-2022-0093 GOOGLE SCHOLAR
Data source: Scopus