TBL dominant logic for sustainability in oriental businesses

  1. Lee, T.-R.
  2. Lin, K.-H.
  3. Chen, C.-H.
  4. Otero-Neira, C.
  5. Svensson, G.
Revue:
Marketing Intelligence and Planning

ISSN: 0263-4503

Année de publication: 2022

Volumen: 40

Número: 7

Pages: 837-853

Type: Article

DOI: 10.1108/MIP-03-2022-0093 GOOGLE SCHOLAR
La source de données: Scopus