La comunicación de la sanidad en redes socialesUna perspectiva institucional europea

  1. Xabier Martínez Rolán 1
  2. María Isabel Míguez González
  3. Juan Manuel Corbacho Valencia 1
  1. 1 Universidade de Vigo
    info

    Universidade de Vigo

    Vigo, España

    ROR https://ror.org/05rdf8595

Revista:
Signo y pensamiento

ISSN: 0120-4823

Ano de publicación: 2022

Volume: 41

Número: 1

Tipo: Artigo

SCOPUS: 2-s2.0-85136760652 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Signo y pensamiento

Resumo

Este artigo aprofunda na variedade de funções que cumprem as redes sociais no contexto da saúde. Facebook continua a ser a rede social com mais utilizadores no nível mundial pelo qual constitui o objeto de análise das contas oficiais de organismos públicos da saúde de cinco países da União Europeia. O objetivo do estudo é identificar como essas instituições sanitárias comunicam-se, analisando seus perfis com cerca de 2000 publicações de 2017. Há notáveis diferenças em quanto a volume e ritmo de publicações por país, bem como em níveis de engagement. Destaca-se o conteúdo audiovisual e observam-se semelhanças em quanto às patologias sobre as quais publica informações. Um padrão comum em termos de engagement não é detectado pelo que se infere que os conteúdos vêm marcados por agendas nacionais.

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Fonte de datos: Dialnet