A Simplified Mobile Advertising Model to Study Advertising Spreading through Personal Social Networks and Branded Apps

  1. Garcia-Davalos, A.
  2. Garcia-Duque, J.
Zeitschrift:
Journal of Promotion Management

ISSN: 1540-7594 1049-6491

Datum der Publikation: 2023

Ausgabe: 29

Nummer: 8

Seiten: 1104-1137

Art: Artikel

DOI: 10.1080/10496491.2023.2189204 GOOGLE SCHOLAR lock_openOpen Access editor