A Simplified Mobile Advertising Model to Study Advertising Spreading through Personal Social Networks and Branded Apps

  1. Garcia-Davalos, A.
  2. Garcia-Duque, J.
Revue:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Année de publication: 2023

Volumen: 29

Número: 8

Pages: 1104-1137

Type: Article

DOI: 10.1080/10496491.2023.2189204 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus