A Simplified Mobile Advertising Model to Study Advertising Spreading through Personal Social Networks and Branded Apps

  1. Garcia-Davalos, A.
  2. Garcia-Duque, J.
Aldizkaria:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Argitalpen urtea: 2023

Alea: 29

Zenbakia: 8

Orrialdeak: 1104-1137

Mota: Artikulua

DOI: 10.1080/10496491.2023.2189204 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus