2020

1. Exploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income

   RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2020, Núm. E32, pp. 559-571

2. Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations

   Frontiers in Communication, Vol. 5