Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
- Crespo-Pereira, V.
- Legerén-Lago, B.
- Arregui-Mcgullion, J.
Revista:
Frontiers in Communication
ISSN: 2297-900X
Ano de publicación: 2020
Volume: 5
Tipo: Artigo
