Publications en collaboration avec des chercheurs de Universidade da Coruña (2)

2020

  1. Exploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income

    RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2020, Núm. E32, pp. 559-571

  2. Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations

    Frontiers in Communication, Vol. 5