Publicacións (129) Publicacións de MARIA DEL CARMEN OTERO NEIRA

2023

  1. Collaborative B2B sales partnerships in supply chains: an integrative framework of social and action alignment

    European Research on Management and Business Economics, Vol. 29, Núm. 3, pp. 68-76

  2. Digitalization Through Technology and Sales Performance: Extended Framework: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 43-44

  3. Mergers and acquisitions success: examining customer loyalty

    Marketing Intelligence and Planning, Vol. 41, Núm. 1, pp. 48-61

  4. Sustainable development considerations in supply chains: Firms' relationships with stakeholders in their business sustainability practices—A triangular comparison

    Business Strategy and the Environment, Vol. 32, Núm. 4, pp. 1885-1899

  5. The Direct and Indirect Effects of Internal Enablers on Internal Integration and Business Performance

    Journal of Business Economics and Management, Vol. 24, Núm. 4, pp. 633-652

  6. The direct effect of B2B sellers' skills on relative and absolute sales performance: a dual measurement approach

    Journal of Organizational Change Management, Vol. 36, Núm. 1, pp. 64-85

  7. The impact of the relationship commitment and customer integration on supply chain performance

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 4, pp. 943-957

2021

  1. A sequential logic model between sales performance and salesperson satisfaction in B2B markets

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 1, pp. 180-194

  2. B to B Sellers’ Skill Level in Sales Performance–Frameworks and Findings

    Journal of Business-to-Business Marketing, Vol. 28, Núm. 3, pp. 265-281